Categories

Branded Entertainment
Cultural Driver
Design

Experiential
For Good
Integrated

Craft
Interactive, Online & Mobile
Student

Branded Entertainment

01A: Video
Extended Fee: $180.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes.

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01B: Audio
Extended Fee: $180.00

Audio content with a brand integrated into the script, plot, or broader themes.

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01C: Mobile
Extended Fee: $180.00

Applications on a mobile platform that features a brand as an integral component.

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01D: Games / Gaming
Extended Fee: $180.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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01E: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Extended Fee: $180.00

Branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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01F: Brand Partnerships
Extended Fee: $180.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

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Cultural Driver

02A: Popular Culture Impact
Extended Fee: $180.00

Work that permeated and changed popular culture and created new trends. NOTE: Entries must provide a description of the impact on popular culture.

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02B: Multicultural Impact
Extended Fee: $180.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Hispanic market in the United States) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.

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Design

03A: Branding
Extended Fee: $180.00

A single (1) graphic image that identifies a company or product (static or dynamic) or elements of the identity system for a brand, product, or service. May include business logo, cards, stationery, logo, network IDs, branding guidelines, etc.

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03B: Typography
Extended Fee: $180.00

Typeface creation or type compositions for a brand. A single (1) font or family of fonts. A series (2-10) of animated (kinetic) type compositions for a brand. It can be stand-alone or incorporated into a larger design.

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03C: Packaging
Extended Fee: $180.00

A single (1) or series (2-10) of packaging for a commercially available product or line of products.

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03D: Digital Design
Extended Fee: $180.00

The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilities, or other digital branded collateral items.

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03E: Posters
Extended Fee: $180.00

Printed (single or series) poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

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Experiential

04A: Events
Extended Fee: $180.00

A single (1) or series (2-5) of in-person or virtual events, competitions, stunts, or other social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

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04B: Brand Installations
Extended Fee: $180.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.

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04C: Immersive Spaces
Extended Fee: $180.00

A single (1) or series (2-5) of immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

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04D: Brand Partnerships
Extended Fee: $180.00

Two or more brands working together to create design-focused work.

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For Good

05A: For Good
Extended Fee: $180.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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Integrated

06A: Integrated Campaign
Extended Fee: $180.00

A fully cohesive campaign executed across at least three different mediums.

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Craft

07A: Art Direction
Extended Fee: $180.00

The overall visual appearance of a single (1) or series (2-5) work. Can be a stand-alone work or incorporated into a larger design.

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07B: Video
Extended Fee: $180.00

Online or broadcast video single (1) or series (2-5) with a brand integrated into the script, plot, or broader themes.

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07C: Audio
Extended Fee: $180.00

Audio single (1) or series (2-5) content with a brand integrated into the script, plot, or broader themes.

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07D: Photography
Extended Fee: $180.00

A single (1) or series (2-5) photography-based work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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07E: Illustration
Extended Fee: $180.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

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Interactive, Online & Mobile

08A: Websites
Extended Fee: $180.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.

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08C: Gaming
Extended Fee: $180.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, and computer. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Student

09A: Branding
Extended Fee: $45.00

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09B: Illustration
Extended Fee: $45.00

A single (1) or series (2-10) of illustrations. Can be a stand-alone work or incorporated into a larger design.

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09C: Photography
Extended Fee: $45.00

A single (1) or series (2-10) of photography-based work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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09D: Integrated Campaign
Extended Fee: $45.00

A fully cohesive campaign executed across at least three different mediums.

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09E: For Good
Extended Fee: $45.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

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09F: Branded Entertainment
Extended Fee: $45.00

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

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09G: Experiential
Extended Fee: $45.00

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

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09I: Art Direction
Extended Fee: $45.00

The aesthetics of a single (1) or series (2-10) of websites, posters, editorial, packaging, apps, games, utilities, or other collateral items.

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09J: Design
Extended Fee: $45.00

The aesthetics of a single (1) or series (2-10) of websites, posters, editorial, packaging, apps, games, utilities, or other collateral items.

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09K: Voice
Extended Fee: $45.00

The copy of a single (1) or series (2-10) of radio, commercials, websites, or other collateral items.

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