Categories

Branded Entertainment
Cultural Driver
Design

Experiential
For Good
Integrated

Craft
Interactive, Online & Mobile
Student

Branded Entertainment

01A: Video
Extended Fee: $180.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes.

01B: Audio
Extended Fee: $180.00

Audio content with a brand integrated into the script, plot, or broader themes.

01C: Mobile
Extended Fee: $180.00

Applications on a mobile platform that features a brand as an integral component.

01D: Games / Gaming
Extended Fee: $180.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

01E: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Extended Fee: $180.00

Branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

01F: Brand Partnerships
Extended Fee: $180.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Cultural Driver

02A: Popular Culture Impact
Extended Fee: $180.00

Work that permeated and changed popular culture and created new trends. NOTE: Entries must provide a description of the impact on popular culture.

02B: Multicultural Impact
Extended Fee: $180.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Hispanic market in the United States) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.

02C: Content at the Speed of Culture
Extended Fee: $180.00

Work in immediate response to new trends. Includes work that anticipated or reacted to live cultural moments as they were occurring. NOTE: Entries must provide information on the cultural trend or moment that the work was addressing and how it specifically participated in adding to that trend.

Design

03A: Branding
Extended Fee: $180.00

A single (1) graphic image that identifies a company or product (static or dynamic) or elements of the identity system for a brand, product, or service. May include business logo, cards, stationery, logo, network IDs, branding guidelines, etc.

03B: Typography
Extended Fee: $180.00

Typeface creation or type compositions for a brand. A single (1) font or family of fonts. A series (2-10) of animated (kinetic) type compositions for a brand. It can be stand-alone or incorporated into a larger design.

03C: Packaging
Extended Fee: $180.00

A single (1) or series (2-10) of packaging for a commercially available product or line of products.

03D: Digital Design
Extended Fee: $180.00

The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilities, or other digital branded collateral items.

03E: Posters
Extended Fee: $180.00

Printed (single or series) poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

03F: OOH
Extended Fee: $180.00

A single (1) or series (2-10) of elements of environmental design including billboards, transit, point-of-purchase, kiosks, and other ambient media.

03G: Moving Image
Extended Fee: $180.00

A single (1) or series (2-5) moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

03H: Brand Partnerships
Extended Fee: $180.00

Two or more brands working together to create design-focused work.

Experiential

04A: Events
Extended Fee: $180.00

A single (1) or series (2-5) of in-person or virtual events, competitions, stunts, or other social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

04B: Brand Installations
Extended Fee: $180.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.

04C: Immersive Spaces
Extended Fee: $180.00

A single (1) or series (2-5) of immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

04D: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Extended Fee: $180.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.

04E: Brand Partnerships
Extended Fee: $180.00

Two or more brands working together to create design-focused work.

For Good

05A: For Good
Extended Fee: $180.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

Integrated

06A: Integrated Campaign
Extended Fee: $180.00

A fully cohesive campaign executed across at least three different mediums.

Craft

07A: Art Direction
Extended Fee: $180.00

The overall visual appearance of a single (1) or series (2-5) work. Can be a stand-alone work or incorporated into a larger design.

07B: Video
Extended Fee: $180.00

Online or broadcast video single (1) or series (2-5) with a brand integrated into the script, plot, or broader themes.

07C: Audio
Extended Fee: $180.00

Audio single (1) or series (2-5) content with a brand integrated into the script, plot, or broader themes.

07D: Photography
Extended Fee: $180.00

A single (1) or series (2-5) photography-based work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

07E: Illustration
Extended Fee: $180.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

Interactive, Online & Mobile

08A: Websites
Extended Fee: $180.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.

08C: Online Advertising
Extended Fee: $180.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.

08D: Gaming
Extended Fee: $180.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, and computer. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

08E: NFTs & the Metaverse
Extended Fee: $180.00

A single (1) or series (2-10) of unique digitally-minted assets distributed by a brand and A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

Student

09A: Branding
Extended Fee: $45.00

09B: Illustration
Extended Fee: $45.00

A single (1) or series (2-10) of illustrations. Can be a stand-alone work or incorporated into a larger design.

09C: Photography
Extended Fee: $45.00

A single (1) or series (2-10) of photography-based work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

09D: Integrated Campaign
Extended Fee: $45.00

A fully cohesive campaign executed across at least three different mediums.

09E: For Good
Extended Fee: $45.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

09F: Branded Entertainment
Extended Fee: $45.00

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

09G: Experiential
Extended Fee: $45.00

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

09J: Art Direction
Extended Fee: $45.00

The aesthetics of a single (1) or series (2-10) of websites, posters, editorial, packaging, apps, games, utilities, or other collateral items.