Categories

Branded Entertainment
Cultural Driver
Design

Experiential
For Good
Integrated

Craft
Interactive, Online & Mobile
Student

Branded Entertainment

01A: Video
Late Bird Fee: $180.00

Online or broadcast video with a brand integrated into the script, plot, or broader themes.

Enter this Category

01B: Audio
Late Bird Fee: $180.00

Audio content with a brand integrated into the script, plot, or broader themes.

Enter this Category

01C: Mobile
Late Bird Fee: $180.00

Applications on a mobile platform that features a brand as an integral component.

Enter this Category

01D: Games / Gaming
Late Bird Fee: $180.00

Games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Enter this Category

01E: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Late Bird Fee: $180.00

Branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Enter this Category

01F: Brand Partnerships
Late Bird Fee: $180.00

Two or more brands working together to create branded content or experiences. NOTE: Entries must include all client/brand names involved in the work. NOTE: All brands involved should also be listed under the full credits.

Enter this Category

Cultural Driver

02A: Popular Culture Impact
Late Bird Fee: $180.00

Work that permeated and changed popular culture and created new trends. NOTE: Entries must provide a description of the impact on popular culture.

Enter this Category

02B: Multicultural Impact
Late Bird Fee: $180.00

Work that addresses the needs of a specific minority culture within a cultural mainstream. (i.e., the Hispanic market in the United States) NOTE: Entries must define both the majority culture and minority culture. NOTE: Entries must provide information on the specific needs of the minority culture that were addressed and the impact on that culture.

Enter this Category

02C: Content at the Speed of Culture
Late Bird Fee: $180.00

Work in immediate response to new trends. Includes work that anticipated or reacted to live cultural moments as they were occurring. NOTE: Entries must provide information on the cultural trend or moment that the work was addressing and how it specifically participated in adding to that trend.

Enter this Category

Design

03A: Branding
Late Bird Fee: $180.00

A single (1) graphic image that identifies a company or product (static or dynamic) or elements of the identity system for a brand, product, or service. May include business logo, cards, stationery, logo, network IDs, branding guidelines, etc.

Enter this Category

03B: Typography
Late Bird Fee: $180.00

Typeface creation or type compositions for a brand. A single (1) font or family of fonts. A series (2-10) of animated (kinetic) type compositions for a brand. It can be stand-alone or incorporated into a larger design.

Enter this Category

03C: Packaging
Late Bird Fee: $180.00

A single (1) or series (2-10) of packaging for a commercially available product or line of products.

Enter this Category

03D: Digital Design
Late Bird Fee: $180.00

The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilities, or other digital branded collateral items.

Enter this Category

03E: Posters
Late Bird Fee: $180.00

Printed (single or series) poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

Enter this Category

03F: OOH
Late Bird Fee: $180.00

A single (1) or series (2-10) of elements of environmental design including billboards, transit, point-of-purchase, kiosks, and other ambient media.

Enter this Category

03G: Moving Image
Late Bird Fee: $180.00

A single (1) or series (2-5) moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

Enter this Category

03H: Brand Partnerships
Late Bird Fee: $180.00

Two or more brands working together to create design-focused work.

Enter this Category

Experiential

04A: Events
Late Bird Fee: $180.00

A single (1) or series (2-5) of in-person or virtual events, competitions, stunts, or other social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

Enter this Category

04B: Brand Installations
Late Bird Fee: $180.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.

Enter this Category

04C: Immersive Spaces
Late Bird Fee: $180.00

A single (1) or series (2-5) of immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

Enter this Category

04D: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Late Bird Fee: $180.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.

Enter this Category

04E: Brand Partnerships
Late Bird Fee: $180.00

Two or more brands working together to create design-focused work.

Enter this Category

For Good

05A: For Good
Late Bird Fee: $180.00

A single (1) or series (2-5) of work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

Enter this Category

Integrated

06A: Integrated Campaign
Late Bird Fee: $180.00

A fully cohesive campaign executed across at least three different mediums.

Enter this Category

Craft

07A: Art Direction
Late Bird Fee: $180.00

The overall visual appearance of a single (1) or series (2-5) work. Can be a stand-alone work or incorporated into a larger design.

Enter this Category

07B: Video
Late Bird Fee: $180.00

Online or broadcast video single (1) or series (2-5) with a brand integrated into the script, plot, or broader themes.

Enter this Category

07C: Audio
Late Bird Fee: $180.00

Audio single (1) or series (2-5) content with a brand integrated into the script, plot, or broader themes.

Enter this Category

07D: Photography
Late Bird Fee: $180.00

A single (1) or series (2-5) photography-based work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

Enter this Category

07E: Illustration
Late Bird Fee: $180.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

Enter this Category

Interactive, Online & Mobile

08A: Websites
Late Bird Fee: $180.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.

Enter this Category

08C: Online Advertising
Late Bird Fee: $180.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.

Enter this Category

08D: Gaming
Late Bird Fee: $180.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, and computer. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Enter this Category

08E: NFTs & the Metaverse
Late Bird Fee: $180.00

A single (1) or series (2-10) of unique digitally-minted assets distributed by a brand and A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

Enter this Category

Student

09A: Branding
Late Bird Fee: $45.00

Enter this Category

09B: Illustration
Late Bird Fee: $45.00

A single (1) or series (2-10) of illustrations. Can be a stand-alone work or incorporated into a larger design.

Enter this Category

09C: Photography
Late Bird Fee: $45.00

A single (1) or series (2-10) of photography-based work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

Enter this Category

09D: Integrated Campaign
Late Bird Fee: $45.00

A fully cohesive campaign executed across at least three different mediums.

Enter this Category

09E: For Good
Late Bird Fee: $45.00

Work that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.

Enter this Category

09F: Branded Entertainment
Late Bird Fee: $45.00

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship, adding to the experience of the viewer.

Enter this Category

09G: Experiential
Late Bird Fee: $45.00

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.

Enter this Category

09J: Art Direction
Late Bird Fee: $45.00

The aesthetics of a single (1) or series (2-10) of websites, posters, editorial, packaging, apps, games, utilities, or other collateral items.

Enter this Category